why is it that chanel stores are as beautiful as their runways? there are certain stores that have a cheesy, cliche look that tries to look cool, hipster, or whatever...but then there's chanel stores. above all designer stores, chanel has this elegance that looks like the shop was made by world famous architects and that every day to them is like a runway show. every day, ever second of the open and closed duration of a chanel shop, it's like a show is on. even if none of the clothing is moving, things look like one big beautiful show to me at a chanel shop.